DETalk: Jay Shepherd on Outstandingness

As many of you know, last week in Las Vegas, the Founders, Fellowsai, and Friends met after the AICPA PracTech Conference. On Friday, we recorded several new DETalks for posting on this site.

The first is by Jay Shepherd of preFix, author of Firing at Will. His talk is entitled Outstandingness and explains that using your pricing strategy as a differentiator is not going to work.

Enjoy!