Make your business stand out

VeraSage Senior Fellow Tim Williams has written a great article, published by Talent Zoo on July 26, 2006, "Playing in a Game You're Favored to Win." I've had the great good fortune of working with Tim over this past year, and he is an excellent strategy consultant. His mantra, and the title of his book, is Take a Stand for Your Brand. I love his idea of not touting your firm's "capabilities," but rather its "point of view."