News & Hot Topics

Free TeleSummit: 13 Experts Teach How to Recession-Proof Your Practice

06/12/09 - by: Ron Baker

You’ll DEFINITELY want to register for the no-charge Practice Owner Recession-Buster TeleSummit, to hear THIRTEEN highly-acclaimed business growth and personal development luminaries guide you through the recession-proof way to thrive no matter what.

I am delighted to be a part of this, speaking on Pricing on Purpose. Top minds in the world of business and personal growth have come together to give you advice and share their collective wisdom and experience, with …

VeraSage Quoted in CFO Magazine

06/03/09 - by: Ron Baker

Two recent articles in the June 2009 CFO Magazine on trends in professional firm pricing quote Dan Morris, Chris Marston, and Ron Baker.

One article discusses consulting firm pricing, while the other article discusses law, recruiting, and accounting firm pricing.

Trailblazer Jay Shepherd is also mentioned, as is the law firm Bartlit Beck, a boutique litigation firm that does …

Journal of Accountancy Publishes Pricing on Purpose: How to Implement Value Pricing in Your Firm

06/01/09 - by: Ron Baker

The June 2009 issue of the Journal of Accountancy has published our latest thinking on Pricing on Purpose.

This article explains an eight-step method for establishing a price, including the now infamous Nienbach model (a nine square thought experiment to aid in setting pricing options).

There is also a sidebar on price psychology.

There are eleven exhibits that accompany the …

Trailblazer Brains on Fire: Interview on Trashing Timesheets

05/27/09 - by: Ron Baker

Last Friday, I—along with my father—had the pleasure of visiting Trailblazer Brains on Fire in Greenville, South Carolina.

This is an amazing agency, which as of January 1st of this year trashed its timesheets. This initiative was pushed through by Kathie Conway, Keeper of the Cash, and Brandy Amidon, Princess of Particulars.

They were able to …

The Economist article “Clock-watchers no more” quotes Ron Baker

05/14/09 - by: Ron Baker

The Economist has now written its contribution to the Coca-Cola Value-Based compensation model, in its online article ”Clock-watchers no more.”

Be sure to read the comment posted by VeraSage’s Tim Williams as well.

Why is VeraSage a think tank?

05/09/09 - by: Ron Baker

I get asked this question all the time, and I’m afraid I’ve never given a completely satisfactory answer.

We get asked constantly for endorsements, for example, or affiliations to promote various products and services, and I always have to explain we are a think tank and that’s not part of our Purpose.

But a lot of people don’t have much contact with think tanks. I’ll freely admit I’ve been “over-invested” …

WebCPA Publishes Editorial: “Authentic audit reform: Abolish the monopoly”

05/09/09 - by: Ron Baker

The May 18th edition of Accounting Today will carry the Op-Ed article on abolishing the audit monopoly.

You can read the entire article online here.

I’d like to thank Editor-In-Chief Bill Carlino for publishing such a controversial article, which I’m sure will not be well received by my colleagues.

What is VeraSage?

Not to think like us,
but to think with us.

VeraSage Institute is the most revolutionary think tank for professional knowledge firms—we challenge the professions to break free of practice methods that hurt the professions, undermine their purposes, and fail their clients.

VeraSage is the combination of the words veracity and sagacity, meaning true wisdom.

Among our quests: burying the billable hour and archaic timesheets; pricing on purpose; and recognizing that professionals are knowledge workers, not machines.

We are guided by the Principles and Values articulated in our Declaration of Independence.

A think tank operates in the arena of ideas by observing actual conditions, positing, testing, and constantly revising theories of how the world works, and is an advocate for those ideas it believes will create a better future for posterity.

We operate as a non-profit entity offering our collective intellectual capital to further our ideas and ideals. Our Fellows have all pledged to help their colleagues in any way possible to expand our intellectual capital and increase our sphere of influence.

All this we do only for the price of seeing you, our colleagues, succeed.