News & Hot Topics

Farewell to a Friend: How Paul O’Byrne Changed the World

11/16/08 - by: Michelle Golden

VeraSage Sr Fellow, Paul O’Byrne, of CA firm O’Byrne & Kennedy, passed away today, Nov 16, at his London home surrounded by family. His passing was not unexpected, but is no less saddening.

Paul was diagnosed with a rare form of cancer in mid-2007, which he fought admirably and gracefully. His last year was considered by him as “bonus” time and he spent it doing the things he loved. You can read …

The Journal of Accountancy Publishes The First Top 100 Accounting Firm of the Future

10/17/08 - by: Ron Baker

I’m thrilled to announce the publication of my article “The Firm of the Future,” which is now available on the Journal of Accountancy Web site.

You can access the actual November issue print version of the article here.

The article profiles four firms of the future, including the first ever Top 100 accounting firm, Kennedy and Coe, LLC.



Professional Pricing Society Blog

09/15/08 - by: Ron Baker

I’ve been remiss in not posting about the Professional Pricing Society’s Blog.

PPS is an excellent organization. I’ve had the privilege at presenting at many of their seminars and have tremendous respect for the vision and leadership of Eric Mitchell, its president and Founder.

As a result of organizations such as PPS, pricing has become a distinct discipline in corporations around the world. …

The Call of the Entrepreneur on FOX Business Channel

09/09/08 - by: Ed Kless

If you receive the FOX Business Channel in your cable line up, you are in for a real treat. In two weeks, they are featuring The Call of the Entrepreneur at the following times:

  • Saturday, September 27 5:00 - 6:00 PM EST / 2:00 - 3:00 PM PST
  • Sunday, September 28 12:00 - 1:00 AM EST / 9:00 - 10:00 PM PST

This is an outstanding documentary on the ethics and moral …

The One Piece of Advice You Need to Get the Price You Deserve

08/04/08 - by: Ron Baker

RainToday has published the report, The One Piece of Advice You Need to Get the Fees You Deserve.

You will have to provide your email address to download the free copy.

I was happy to contribute to this report, even though I wish they’d use the words:  price, not fees; professional knowledge firms, not professional service …

Maryland CPA Spotlight Podcast on Value Pricing

07/28/08 - by: Ron Baker

Bill Sheridan, E Communications Manager/Editor at the Maryland Association of CPAs, interviewed me briefly during the Maryland Business and Accounting Expo back in June for a podcast about Value Pricing.

The podcast is 5 minutes in length and you can listen here.

Also, if you’re interested in subscribing to the Maryland Association’s podcasts, you can do so by searching for “CPA Spotlight” in iTunes, or by using its …

Introducing Shelfari

07/22/08 - by: Ron Baker

Hat tip to Ed Kless for turning me on to Shelfari, a resource that allows readers to share, discuss, rate, tag, and organize books onto your own bookshelf.

It’s like standing in front of someone’s bookshelf in their office. If you are what you read, then your bookshelf can tell others a lot about you.

Since we are asked all the time what books we would recommend, Shelfari is a …

What is VeraSage?

Not to think like us,
but to think with us.

VeraSage Institute is the most revolutionary think tank for professional knowledge firms—we challenge the professions to break free of practice methods that hurt the professions, undermine their purposes, and fail their clients.

VeraSage is the combination of the words veracity and sagacity, meaning true wisdom.

Among our quests: burying the billable hour and archaic timesheets; pricing on purpose; and recognizing that professionals are knowledge workers, not machines.

We are guided by the Principles and Values articulated in our Declaration of Independence.

A think tank operates in the arena of ideas by observing actual conditions, positing, testing, and constantly revising theories of how the world works, and is an advocate for those ideas it believes will create a better future for posterity.

We operate as a non-profit entity offering our collective intellectual capital to further our ideas and ideals. Our Fellows have all pledged to help their colleagues in any way possible to expand our intellectual capital and increase our sphere of influence.

All this we do only for the price of seeing you, our colleagues, succeed.