VeraSage Institute was founded by Ron Baker, Dan Morris, and Justin Barnett, as a think tank dedicated to promulgating and teaching Value Pricing, Customer Economics, and Human Capital Development to professionals and businesses around the world. Now VeraSage includes several Senior Fellows and Practice Fellows.
In keeping with our mantra “think with us, not like us”, our think tank eagerly invites dialogue with those who disagree with our ideas: Skeptics and Dissenters are welcome enter into the fray (see Community) because having our views challenged helps us all (you and us) improve or alter our thinking.