VeraSage

Value Pricing Isn’t Easy, But Neither is Writing off a Bill

Michelle Golden - 04/11/2006

I was writing to Bay Street Consultant Rick Telberg today on another matter and mentioned that I’ve been enjoying conversations with Ron Baker and our other VeraSage colleagues about this recent reply submitted to Rick about his CPA Trendlines blog post ”You Are What You Charge” about value pricing.

(Hopefully you’re still with me after checking all those links!)

Personally, my suspicion is that the gentleman didn’t implement value pricing (VP) properly. Or fully (which he openly states). First, it is really hard to see it work if you don’t implement fully. I can say this with conviction because of my own personal experience.