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Free 8 Hour Webcast: Measure What Matters to Customers

Ron Baker - 02/14/2010

On Friday, February 12, I conducted an 8-hour CPE course for the California CPA Education Foundation: Measure What Matters to Customers: Using Key Predictive Indicators.

There were approximately 25 people in the live audience, and for the first time (for me), it was Webcast to approximately 65 people.

This course explains:

  • The essential and critical difference between efficiency and effectiveness.
  • The Business of the Past versus The Business of the Future—a new business model.
  • The difference between a performance and predictive indicator.
  • How to establish KPIs for your business.
  • KPIs for knowledge workers.
  • Other interesting issues raised by the audience.

The Foundation Team did a wonderful job handling the technology, and moderating the questions from the Webcast audience. Since we show video clips, it has always been a challenge to pull off a Webcast, but this went smoothly.

You can view the entire program here. (Be sure to fast forward through the lunch hour, as they keep the camera rolling).

I hope you find it valuable and thought provoking.

And as always, any and all feedback is more than welcome.

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