VeraSage

WSJ on Pricing

Ed Kless - 05/26/2010

The Wall Street Journal posted several excellent articles (including links to some MIT Sloan articles) on pricing yesterday. I thought it might be helpful to provide the links.

• Raise Your Prices! - Face it: Most companies can’t compete on price. And the good news is they don’t have to
• Seven Mistakes of Poor Pricers
• The Myth of Commoditization - Executives, entrepreneurs and investors are too ready to believe that commodity is destiny. The result is a dulling of strategic focus and a narrowing of the business mind.
• Why the Highest Price Isn’t the Best Price - How to practice value-based pricing that boosts profits and promotes better relationships with customers.