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If you say “Value Billing” you are already wrong

Ed Kless - 01/13/2012

So today, I have heard or read the phrase "value billing" about a dozen times and I decided to write a rant post about it, only to discover that I had already written one almost three years ago.

Bottom line, if you say "value billing" you are already wrong.

ET HORA LIBELLUM DELENDA EST


Comments | 0 Trackbacks | Permalink | Pricing on Purpose (aka Value Pricing)

Comments

Brenda Richter, CPA

Thanks Ed.  I am giving a presentation on value pricing on Wednesday. Part of the presentation is based on a discussion that took place at last month’s meeting when one of the participants proudly announced that she frequently practiced value billing.

Ed Kless

Thanks, Brenda! Give ‘em hell this week!

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