VeraSage

Getting the Basics Right

Brendon Harrex - 12/11/2006

The extract below is from the E Myth Revisited—Why Most Small Businesses Don’t Work And What To Do About It—by Michael Gerber.

The best of the best I have known are extraordinarily grounded people; they are compulsive about detail, pragmatic, down to earth, in touch with the reality of ordinary life. They know that a business doesn’t miss the mark by failing to achieve greatness in some lofty, principled way, but in the stuff that goes on in every nook and cranny of the business—on the telephone, between the customer and the sales person, on the shipping dock, at the cash register. And so the great ones I have known seem to possess an intuitive understanding that the only way to reach something higher is to focus their attention on the multitude of seemingly insignificant, unimportant, and boring things that make up every business. (And that make up every life for that matter!)

The simple truth about the greatest business people I have known is that they have a genuine fascination for the truly astonishing impact little things done exactly right can have on the world.

Have an awesome week and remember, the difference between good service and exceptional service is in the simple details.