VeraSage

Book Title?

Ron Baker - 02/01/2010

I haven’t been blogging very much lately, so big thanks to Ed for keeping up!

I’ve been working on my new book since December.

My publisher (John Wiley & Sons, Inc.) and I are struggling with the title of the book, so I thought I’d solicit the “wisdom of the crowds,” because there is so much of it in this community.

Structure of the Book

The book deals with much more than just implementing Value Pricing. When professional firms eliminate billable hours and timesheets, it changes the DNA of the firm, not just its pricing, but everything: its marketing, it value proposition, how it communicates with clients and manages their expectations, what it measures for customers and team members, and so forth.

The book is actually proposing a new Business Model, from “We sell time” to “We sell intellectual capital.”

It will have a toolkit, along with a 7 step process for pricing an engagement. Moreover, an Appendix for each professional sector—advertising agencies, CPA, Law and IT firms— and will include customized checklists, sample forms, examples, issues, etc., from that particular profession.

So, it’s a Toolkit + Reference Book + an explanation of a revolutionary business model. It’s a one-stop read that is not dependent on reading any of my other books.

Some Titles So Far

The Timeless Practice: VeraSage Institute’s Revolutionary Business Model for Professional Firms

Transitioning to Timeless: VeraSage Institute’s Guide to Selling Intellectual Capital, Not Time

From Time to Timeless: VeraSage Institute’s Guide to Selling Intellectual Capital, Not Time

The Timeless Firm: VeraSage Institute’s Revolutionary Business Model for Professional Firms

Professional Firm 3.0: VeraSage Institute’s Revolutionary Business Model for Professional Firms

Timeless: The Professional’s Guide to Profitability, Effectiveness, Intellectual Capital, and Value Pricing. Thanks to Ed for the subtitle on this one!

Any suggestions folks? There’s a bottle of Dan Morris’ finest wine in it for the best suggestion.