Buy Baker’s Books On-line
Michelle Golden - 05/26/2006
VeraSage founder Ron Baker is the author of several books. His initial work on Professional’s Guide to Value Pricing is in its 6th Edition (below). At present, he is in the midst of a series on “Intellectual Capitalism.” The 4-part series consists of:
1) Pricing on Purpose (available now, see below)
2) Measure What Matters to Customers (finished and due for release September, 2006.) Describes Key Predictive Indicators and why leading indicators are necessary rather than lagging performance measures to drive customer service excellence.
3) Mind Over Matter (in progress, due for release in Fall, 2007) A book on Intellectual Capital being the driving force of wealth creation.
4) The Invisible Handshake: Doing Well and Doing Good (schedule pending) A book on the ethics and morality of free markets and capitalism, based on Adam Smith’s metaphor of the “Invisible Hand.”
Pricing on Purpose: Creating and Capturing Value
The book presents the theory of value—long established in economics—and details how any business can use various pricing strategies to create, communicate, and capture the value of their products and services. It takes a new approach of focusing on the external value as perceived by the customer and advocates matching price to value. Written in everyday language so it’s valuable to beginning executives as well as professional pricers and marketers, it covers:
- What and how people buy
- The fallacy of commodity thinking
- The five Cs of value
- The market share myth
- The difference between cost-plus pricing and value pricing
- A comparison of the Subjective Theory of Value and the Labor Theory of Value
- Customer segmentation strategies
External book reviews:
Amazon
Order it from Wiley:
Visit our partner Wiley to save 15% on Ron’s books and more! Your discount will be applied automatically upon checkout. If you do you not see the discount being applied, please enter code aff15 in the Promotion Code field and click the Apply Discount button.
Measure What Matters to Customers
(Finished and due for release October 2006.) Describes Key Predictive Indicators and why leading indicators are necessary rather than lagging performance measures to drive customer service excellence.
Order it from Wiley:
Visit our partner Wiley to save 15% on Ron’s books and more! Your discount will be applied automatically upon checkout. If you do you not see the discount being applied, please enter code aff15 in the Promotion Code field and click the Apply Discount button.
The Firm of the Future
Provides accountants in small and medium sized firms the tool to expand services beyond attest and compliance functions. Shows how to transition to other professional services that client’s value. Provides a pro-forma business plan for mapping a three to five year plan for the transition to a successful practice. Positions consulting as an extension to traditional services, not just an alternative. Includes many real world examples of accountants who have made a successful transition to new services, discussing the challenges and the results achieved. Focuses on quality of life issues and how to get there.
External book reviews: Amazon Smartpros Interview
Order it from Wiley:
Visit our partner Wiley to save 15% on Ron’s books and more! Your discount will be applied automatically upon checkout. If you do you not see the discount being applied, please enter code aff15 in the Promotion Code field and click the Apply Discount button.
Professionals Guide to Value Pricing, Sixth Edition
Our guide will show you how to price your services for greater profit. Packed with all the information needed to evaluate the economics and ethics of alternative billing methods, we provide you with the information you need to analyze the variety of billing methods and select from them with respect to your individual practices and clients.
An indispensable tool to help you implement the switch from hourly billing to value pricing and perfect this method of pricing within your firm.
External book reviews Amazon Reviews (don’t buy it here, Amazon is not an authorized reseller of CCH’s product), Webcpa Review