Michelle Golden, CPF
President, Golden Practices Inc.
St. Louis, Missouri, USA
P: 314.416.1201
Twitter: @michellegolden
Blog: www.goldenpractices.com
Website: www.goldenpracticesinc.com
Michelle delivers marketing results and improved operational health in professional firms. She began consulting in 1999 for firms needing tools and guidance with planning and implementing their strategic and marketing initiatives. She works with firms throughout the United States and internationally.
In Michelle’s 25-year career, she led the marketing departments of an 80-person CPA firm and a 400-person law firm. For ten years prior to her professional firm work, she was an accountant in the corporate headquarters of two public healthcare companies.
As a senior fellow of VeraSage Institute, she influences change through promoting the practice of pricing in advance versus hourly billing; specializing versus generalist practices; replacing pursuit and tracking of lagging metrics such as productive hours and realization with more meaningful predictive metrics; and educating about effective methods of attracting and retaining talent. For her thought-leadership, she’s named one of Ten Most Powerful Women in Accounting in Accounting Today & WebCPA (Oct, 2009) and is one of the Top 100 Most Influential People in Accounting by Accounting Today (Sep, 2010).
She speaks frequently for organizations including AICPA, Association for Accounting Marketing, state CPA societies, and law and CPA firm associations. In 2010, she was commissioned by the AICPA to develop a Social Media Toolkit for their PCPS members, and she authored her first book Social Media Strategies for Professionals and Their Firms published by John Wiley & Sons in 2010.
Michelle’s work and opinions appear in publications around the globe including: Journal of Accountancy, National Law Journal, Accounting Today, Recovery Magazine (UK publication), and Syriez Magazine (a Japanese accounting publication).
Michelle is a former board member and US Regional Representative for the International Association of Facilitators (IAF). She also served several terms on the board of Association for Accounting Marketing. She grew up in Orange County, California and relocated to Missouri in 1990. She attended Santa Ana College, Irvine Valley College, and Columbia College majoring in Business with a dual emphasis in Marketing and Management. She is mother of four and “gramma” of one. Her eldest serves in the US Army.