Michelle Golden
President, Golden Marketing Inc.
St. Louis, Missouri, USA
P: 314.416.1201
www.goldenmarketinginc.com
Michelle is committed to delivering results and improving operational health in professional service firms. She began consulting in 1999 to provide effective solutions for firms needing tools, guidance, and assistance with planning and implementing their strategic and marketing initiatives.
In Michelle’s 20-year career, she led the marketing departments of an 80-person CPA firm and a 400-person law firm. For ten years prior to her professional service firm work, she was an accountant in the corporate headquarters of two public healthcare companies.
Contributing to the advancement of professional services marketing, Michelle’s heavy involvement with the Association for Accounting Marketing (AAM) includes Volunteer of the Year (2001) and two-terms on AAM’s board of directors. She worked on AAM’s annual conferences for seven years and co-chaired 2003’s memorable, record-breaking event. Michelle also founded AAM’s member list serve that she administered for its first five years.
As a fellow of VeraSage, she influences change in the professions through promotion of value pricing over hourly billing; specialization over generalist practices; replacing pursuit and tracking of lagging metrics such as productive hours and realization with more meaningful “predictive” metrics; and educating about effective methods of attracting and retaining the talented knowledge workers that most firms seek.
To educate firms and their marketing professionals on increasing their business development and practice management results, Michelle works directly with firms throughout the United States and internationally. She writes and speaks often and maintains a high-traffic blog called Golden Practices.
She’s spoken repeatedly at Association for Accounting Marketing’s annual conferences, CPA societies, and law and CPA firm associations. She wrote a chapter, “Service Excellence: The Cornerstone of Marketing Success” for the book: The Marketing Advantage: How To Get and Keep the Clients You Want (AICPA, 2006).
Michelle’s work and opinions have also appeared in:
• Journal of Accountancy
• National Law Journal
• Practical Accountant
• Accounting Today
• AccountingWEB
• INSIDE Public Accounting
• CPA Marketing Report
• CCH’s Tax Practice Management
• CPA2Biz
• Lawyer Marketing
• Managing Partner (law marketing publication)
• St. Louis Business Journal
• Recovery Magazine (European publication)
• Syriez Magazine (a Japanese accounting publication)
Michelle is also a board member and US Regional Representative for the International Association of Facilitators (IAF). She grew up in Orange County, California and relocated to Missouri in 1990. She attended Santa Ana College, Irvine Valley College, and Columbia College majoring in Business with a dual emphasis in Marketing and Management. She lives in St. Louis with her husband and children.