Value Marketing Done Right
Ed Kless - 03/22/2009
A few weeks ago I received an email from Glen Mund, president of Plus Computer Solutions in Burnaby, BC. Attached was this radio ad they have been running.
Plus_Computers_4_Elements.mp3This is a terrific example of what we call value marketing - a focus on attracting prospects who prefer to buy on relationships and value and not price shoppers.
Kudos to Glen, Wendy Gorrie and their team. We hope to unveil them as a VeraSage Trailblazer soon.
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