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Australian Trailblazer David Vilensky Article: Value Pricing is Self-Evident

Ron Baker - 07/17/2011

David Vilensky, managing partner of BBV in Perth, Australia, wrote an article for the current issue of IFA magazine, which he generously shared with us.

David_Vilensky_article.pdf

Thanks, David, for such a cogent explanation of the salutary effects of fixed pricing.

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