Ethan Williams
Managing Director of Pricing
PwC
Ethan Williams is the Managing Director of Pricing for the National Tax Practice in the New York office, where he leads pricing strategy, transformation, and execution. He comes to PwC from GE Digital, where he built the pricing function and helped establish GE Digital as a leader in outcome-based pricing. Ethan graduated from GE's Experienced Commercial Leadership Program and held positions in pricing, strategy, and operations across GE. Ethan received his MBA in Finance and Strategy from the Simon Graduate School of Business at the University of Rochester and spent several years in investment banking where he structured and priced complex transactions, experience that he draws on every day in B2B pricing.